Hui Jing is a seasoned user acquisition and marketing professional with extensive experience in the gaming and entertainment industries. Currently serving as a User Acquisition Manager at Scopely since December 2021, Hui Jing has previously held roles such as Senior User Acquisition Specialist and Assistant Project Manager at East Goes Global. Notable work includes overseeing marketing campaigns for major game publishers like Mihoyo and Tencent while contributing to projects at Ubisoft and Sony Pictures Entertainment. Hui Jing's educational background includes a Master's degree in Communication Management and Digital Social Media from the University of Southern California, a Bachelor's degree in Communication and Media Studies from UC San Diego, and an exchange program at Yonsei University focused on Korean Language and Literature.
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