Larissa Marx

Larissa Marx is a Senior ASO Manager at Scopely, specializing in optimizing organic discoverability and conversion across various platforms, including the App Store and Google Play Store. With experience in developing and implementing ASO strategies for multiple games, Larissa manages creative A/B testing, metadata optimization, and promotional content planning, alongside performance reporting and market research. Prior to Scopely, Larissa served as a Digital Marketing Analyst and App Marketing Consultant at Zurich Insurance Company Ltd, where responsibilities included consulting on mobile app visibility and user engagement. Larissa's diverse background also includes roles in consulting and education, with a Master of Science in International Marketing from IQS Barcelona and a Bachelor of Arts in Business Administration from Hochschule Mainz.