Rayla Heide is an experienced narrative professional in the gaming and entertainment industries, currently serving as Franchise Narrative Director at Scopely since January 2024. Prior to this role, Rayla was a Senior II Narrative Designer for an unannounced survival game at Blizzard Entertainment from August 2022 to January 2024. Rayla also held the position of Narrative Designer at Netflix from April 2020 to June 2021 and worked as a Narrative Writer at Riot Games between October 2013 and April 2020. Earlier in the career, Rayla gained experience as a Writer/Producer at Celestial Tiger Entertainment/Tiger Gate, a subsidiary of Lionsgate, from September 2010 to April 2013, and as a Production Assistant Intern at Interlock Media Inc in mid-2009. Rayla's early experience includes a Marketing Intern role at Sony Pictures Entertainment in the summer of 2007 and an academic background that includes a BA in Cinema and Media Studies with a focus on English from Wellesley College, complemented by participation in the International Honors Program in 2008. Rayla completed secondary education at Hong Kong International School from 2002 to 2006.
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