Rosa Cruells is a seasoned marketing data professional with extensive experience in data analysis and customer insights. Currently serving as a Marketing Data Manager and previously as a Marketing Data Analyst at Scopely since May 2022, Rosa has a strong foundation in CRM analysis from tenure at DABA S.A.U., where key responsibilities included KPI tracking, dashboard development, and data quality management. Experience also includes roles as a Business Intelligence Consultant at Arvato Services Iberia and as an International Research Consultant and Quantitative Research Consultant at InSites Consulting, demonstrating expertise in predictive modeling and market research across various sectors. Rosa's academic background includes degrees in Marketing and Statistics from Universitat Autònoma de Barcelona, complemented by internships that fostered a passion for data and marketing research. Proficient in R, Oracle SQL, Microstrategy, and IBM Modeler, Rosa is adept at leveraging data to drive business outcomes and optimize marketing strategies.
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