Sen Sun is currently the SVP of Advertising at Scopely. Prior to Scopely, Sen worked at Zynga for four years, January 2014 to December 2018. At Zynga, Sen started as the Senior Director of Revenue Optimization & Operations Management and was later promoted to head all operations within the company. As head of operations, Sen was in charge of a $200+ million business and was responsible for managing revenue and operating expenses. Sen led the team in the creation of a three-year strategic plan that guided all operating decisions. This strategic plan led to 20%+ year-over-year revenue growth for Zynga. Additionally, Sen automated and streamlined 90% of revenue data collection and reporting processes to address overreliance on manual data collections. Furthermore, Sen managed the development of user segmentation models to promote business growth by targeting high value users. Lastly, Sen led annual budgeting and forecasting processes and engaged in sales team bonus plan development while at Zynga.
Sen Sun's educational career includes a Master of Science in Finance from the University of Illinois Urbana-Champaign and a Bachelor of Arts in Economics from UC San Diego. Sen is also certified by the CFA Institute as a CFA and by the AICPA as a CPA.
Sen Sun reports to Benjamin Webley, CMO. They work with and Jamie Berger - SVP, Growth & Marketing.
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