Sophie Han is a seasoned performance marketing professional with extensive experience in user acquisition, data analysis, and marketing management across prominent companies in the gaming and tech industries. Currently serving as Performance Marketing Manager II at Scopely since September 2022, Sophie has previously held positions such as User Acquisition Manager at Game Taco and Data Analyst at Naver Z (ZEPETO), where analytics and data integration were pivotal for optimizing marketing performance. Sophie's expertise includes building automated performance dashboards, conducting marketing-related data analysis, and managing paid media campaigns, supported by a strong educational background with a Master of Science in Applied Analytics from Columbia University and a Bachelor's degree in Journalism and International Studies from Seoul Women's University.
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