Toni Sala Echaurren is a Game Economy and F2P Monetization Expert currently serving as Principal Game Economy Designer at Scopely since 2024. They previously held roles as a product designer, game designer, and researcher at various institutions and companies, including Gameloft and Universitat Pompeu Fabra. Toni's academic background includes a Master of Research and a degree in Computer Science from Universitat Pompeu Fabra, where they also taught subjects related to computer graphics and video game development. Their expertise spans monetization strategies, game design, and live ops, reflecting a comprehensive understanding of the gaming industry.
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