Xi Liu

Xi Liu is an experienced marketing professional currently serving as a Senior Performance Marketing Specialist at Scopely, where involvement focuses on the Monopoly GO! user acquisition team. Previously, as a User Acquisition Manager at Betta Games, Xi managed campaigns across multiple media channels for word games, utilizing analytics-driven strategies. Experience also includes a role as a User Acquisition Specialist at SpinX Games Limited, optimizing campaigns for top-grossing social casino games. Earlier professional experience encompasses consulting at Dell Technologies, a sales marketing internship at Bosch Southeast Asia, and academic assistance roles at The University of British Columbia and Beijing Forestry University. Xi holds a Master of Science in Supply Chain Management from the National University of Singapore and a Bachelor of Applied Science from both The University of British Columbia and Beijing Forestry University.