Xiaoxue L.

Xiaoxue (Cher) L. is a Performance Marketing Manager at Scopely since October 2023, renowned for significantly enhancing user acquisition campaign performance, innovative marketing strategies, and data-driven insights. Prior experience includes a role as a Senior User Researcher at NetEase Games, implementing channel strategies that reduced costs and improved efficiency, as well as a User Acquisition Manager at Playtika, where retention and return on ad spend saw remarkable increases. Previous positions also include Senior Marketing Specialist at MindGeek, User Acquisition Specialist at ERA Group, and various sales roles at POINT ZERO CLOTHING and Pall Corporation, showcasing a strong foundation in marketing, user acquisition, and sales. Xiaoxue holds a Bachelor's degree in International Business/Trade/Commerce from Shanghai University of Finance and Economics and is currently pursuing further studies at McGill University School of Continuing Studies.