Yizhou Chen is a highly skilled Senior Strategy Analyst at Scopely since September 2025, specializing in competitive game analysis and market trend reporting. Previously, Yizhou worked as a Junior Analyst at Boston Consulting Group, focusing on advanced analytics for global brands, and held positions as a Junior Analyst at GfK and Burger Index, where Yizhou honed data analysis and reporting skills for notable clients including Nestle and McDonald's. Yizhou has also completed internships at Dufry and NielsenIQ, contributing to market research initiatives through data analysis and client engagement. Yizhou holds a Master's degree in Market Research & Consumer Behavior from IE Business School and a Bachelor's degree in Advertising & Public Relations from Universidad Complutense de Madrid.
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