Yonatan (Yoni) Ellert is a seasoned professional in performance marketing with extensive experience in user acquisition and growth strategies across various companies. As the VP of Performance Marketing at Scopely since October 2021, Yonatan oversees marketing efforts following a tenure as Sr. Director of User Acquisition at GSN Games prior to its acquisition by Scopely. Additionally, Yonatan operates Yonatan Ellert Consulting, providing advisory services in growth and performance marketing since 2019. Prior roles include leadership positions at DraftKings, MZ, and ironSource, with foundational experience in mobile ad operations at Ness Technologies. Yonatan holds a Bachelor of Business Administration and a Master of Business Administration from Baruch College.
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