James Lim is a seasoned Search Engine Optimization Specialist with a strong background in digital marketing and data analysis. Currently employed at Scopic Software since July 2023, James has previously contributed to MediaPlus Digital Pte Ltd and Search Media, where expertise in managing organic search traffic and implementing optimization strategies was demonstrated. With earlier experience as a Marketing Executive at BCI Asia and HELP College of Arts and Technology, James successfully increased website traffic and managed comprehensive marketing campaigns. Educational qualifications include an MBA from HELP University and a BCom in Marketing from the University of Canterbury, complemented by practical experience as a co-founder of Amore Espresso bar and a social media marketing intern at New Zealand Red Cross.
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