Matthew Heitmann is a seasoned marketing and e-commerce executive with extensive experience in the cycling and outdoor retail industries. Key roles include Chief Marketing Officer for SIGNA Sports United, where notable achievements include exceeding revenue and profit goals, and Chief Sales & Marketing Officer at Canyon Bicycles GmbH, where a comprehensive digital strategy was implemented. Previous experience encompasses leadership positions at BMC Switzerland, USA Cycling, and The Pro's Closet, among others, focusing on growth marketing, brand strategy, and customer engagement. Matthew co-founded Cadence Cycling & Multisport Centers and served as Executive Director of the Velodrome of New York City, fostering community development in cycling. Academic credentials include a Doctor of Philosophy from Temple University.
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