Scratch
Mike Halligan is a seasoned entrepreneur and marketing expert with a diverse background in digital marketing, eCommerce, and app development. As the Co-Founder of Scratch since March 2018, Mike has spearheaded Australia's first B-Corp pet food company, delivering high-quality dog food to over 50,000 customers. Previously, Mike held roles such as General Manager at The 5TH, Digital Marketing Manager at ZANEROBE & Barney Cools, and Co-Founder of BodyWise App, which won the Aus Mobile & App Design Awards. Other ventures include co-founding Online Store Guys and founding Engage Marketing, providing strategic marketing services to SMEs. Mike's educational background includes a Bachelor of Business in Entrepreneurship and Marketing from RMIT University.
This person is not in any teams
Scratch
Mike and Doug are two little guys taking on the big guys. Mike is ex-fashun and decided he wanted to do something to better the world. Doug is ex-big pet food, but knew he wanted to change it. So far, not a lot in common. But they both love dogs. And they hate that Australians were getting charged mega bucks for dry dog food that was pretty average. Ground up dodgy meat, cheap ingredients, heavy bags, little transparency and 80% of it being headed up by two massive chocolate companies. Not on. They decided, they were going to fix it once and for all. From the supply chain right down to how it’s delivered. Their mission? To offer you a new breed of Australian made dog food. One that’s good for your dog, better for the planet, and easier for you.