Sofie Haraké

Sofie Haraké is an experienced marketing and client management professional with a strong background in various leadership roles within established companies. Sofie currently serves as Client Lead at Scream Mediabyrå since May 2022, following a tenure as Client Director at UM Nordic Sweden from January 2021 to April 2022. Previous experience includes roles such as Account Director at IUM Sweden and New Business Manager at IPG Mediabrands. Sofie's early career featured positions in marketing and sales, including Product Manager at Magic House Sweden and Säljare at adidas, alongside concurrent studies. Sofie holds a Master of Business Administration in Business and Marketing from Stockholm University and a Bachelor of Science in Marketing from Södertörn University.