Alice Lu has extensive experience in research management and operations within the entertainment and market research sectors. As Associate Director at Screen Engine/ASI LLC from April 2021 to July 2023, Alice led day-to-day operations for the yearly TV, theatrical, and home entertainment tracker, in addition to managing various ad-hoc studies. Prior to this role, Alice served as Manager of Research Solutions at Screen Engine/ASI, overseeing online quantitative projects for diverse entertainment clients. Alice's experience also includes a position as Manager of Program Leadership at Kantar, specializing in project execution from inception to completion, along with a role as Project Manager at MFour Mobile Research, focusing on survey programming and data processing. Earlier career efforts involved research at California State Polytechnic University-Pomona, where Alice was the lead researcher on a project about gender and leadership ambitions, and a Workforce Development internship at Santa Clara Valley Water District. Alice holds a Bachelor of Arts in Psychology from California State Polytechnic University-Pomona.
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