Jonathan Belford

Jonathan Belford is a seasoned media research professional with extensive experience in television research. Currently serving as Vice President of the TV Group at Screen Engine/ASI LLC since 2018, Jonathan leads a team focused on content and brand research for various major broadcast and cable networks, studios, and streaming services. Earlier roles include Executive Director and Director of the TV Group at Pop Media Group, where responsibilities encompassed managing pilot testing projects and supervising staff. Jonathan's background also features positions at United Talent Agency, ABC Television, and Cartoon Network, where Jonathan handled program testing, ratings analysis, and research management. Jonathan holds a B.A. in Television/Radio from Southern Methodist University.