Daniel Armstrong is an experienced leader in proposition development and business management, currently serving as Head of Proposition Development at Screwfix since January 2024. Previously, at Waitrose & Partners from September 2019 to January 2024, Daniel led the proposition development of key omnichannel strategies, significantly contributing to sales growth and digital transformation initiatives. Prior roles include Manager of International Development at John Lewis, where Daniel managed a wholesale portfolio across multiple markets and launched significant retail partnerships. A substantial tenure at Waitrose included various business development positions focused on B2B sales, where Daniel showcased expertise in international market expansion and operational efficiency. Daniel holds a BA (Hons) in Chinese & Law from SOAS University of London.
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