Danielle Sweet

Danielle Sweet is an experienced Corporate Reputation Manager at Screwfix, leading the PR team for the UK and Ireland since January 2014. In this role, Danielle drives brand image through strategic publicity campaigns, such as Screwfix Trade Apprentice and Screwfix Top Tradesperson, while aligning external communications with business priorities. Previous positions include Press Officer and Direct Marketing Assistant at Screwfix, where responsibilities involved writing press releases, managing media relationships, and supporting marketing activities. Danielle also served as an Administrative/Marketing Assistant at 1610 Limited, providing support to the Senior Leadership Team and contributing to marketing efforts across the organization.