Nearly 90% of B2B buyers rank AI search among their top sources (Forrester). And AI tools, much like traditional SEO and human buyers, don't reward generic content.

They surface differentiated thinking, credible sources, and brands with a clear point of view.

At Scribe National, we help B2B fintech companies turn complex expertise into strategic content that people actually want to read — and that supports business goals.

Our approach:

→ Start with business objectives and audience realities
→ Align messaging, expertise, and content strategy
→ Build content around interviews and original, expert insights to support visibility, trust building, and sales

I bring a combination of journalism, marketing strategy, and messaging expertise to this work. Since 2019, our micro-agency has served 100 clients worldwide, including unicorns like Mercury and Wealthsimple. You get the best of both worlds — no bloated agency overhead and no flaky freelancers.

Read our client success stories: https://www.scribenational.ca/results

What clients say:

"Our fintech's time working with Scribe has been a breeze. Afton is a wonderful communicator, systems builder, and editor, and her team of writers is thorough, timely, and have done an excellent job simplifying complex concepts through effective language and storytelling. Would highly recommend for any content teams looking to rethink, uplevel, and scale their efforts." - Andrew Shen, Managing Editor, Mercury

"Often it's difficult to outsource content creation, as outsiders just don't get your business. That is not the case with Afton and team! They seem to effortlessly produce content that's right on target each month with limited (sometimes none at all!) edits. Additionally, they're prompt and always on time and budget." - Pamela Draper, President, Digital Commerce Payments

Let's chat about how we can help you: afton[at]scribenational.ca

Scribe National

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Scribe National

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