The E.W. Scripps Company
Chris Smith is a seasoned professional with extensive experience in analytics, strategy development, and brand management. Currently serving as Sr. Manager of Analytics and Insights at The E.W. Scripps Company, Chris focuses on quantitative research design and digital analyses to inform business strategy and market insights. Previous roles include Senior Strategist positions at ChangeUp, Inc. and Interbrand, where responsibilities encompassed brand strategy development and custom research execution. Chris also held leadership positions at Parker Insights, Nielsen, Amazon.com, and Procter & Gamble, contributing to innovations in research methodologies, process optimization, and team training initiatives. Chris holds an MBA from The University of Chicago Booth School of Business and a BS in Mechanical Engineering from Purdue University.
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The E.W. Scripps Company
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The E.W. Scripps Company (NASDAQ: SSP) is a diversified media company focused on creating a better-informed world. As the nation’s fourth-largest local TV broadcaster, Scripps serves communities with quality, objective local journalism and operates a portfolio of 61 stations in 41 markets. The Scripps Networks reach nearly every American through the national news outlets Court TV and Newsy and popular entertainment brands ION, Bounce, Grit, Laff and Court TV Mystery. Scripps is the nation’s largest holder of broadcast spectrum. Scripps runs an award-winning investigative reporting newsroom in Washington, D.C., and is the longtime steward of the Scripps National Spelling Bee. Founded in 1878, Scripps has held for decades to the motto, “Give light and the people will find their own way.”