Chris Smith

Chris Smith is a seasoned professional with extensive experience in analytics, strategy development, and brand management. Currently serving as Sr. Manager of Analytics and Insights at The E.W. Scripps Company, Chris focuses on quantitative research design and digital analyses to inform business strategy and market insights. Previous roles include Senior Strategist positions at ChangeUp, Inc. and Interbrand, where responsibilities encompassed brand strategy development and custom research execution. Chris also held leadership positions at Parker Insights, Nielsen, Amazon.com, and Procter & Gamble, contributing to innovations in research methodologies, process optimization, and team training initiatives. Chris holds an MBA from The University of Chicago Booth School of Business and a BS in Mechanical Engineering from Purdue University.