Michael Barbetta

Michael Barbetta is a Senior Director of Revenue Strategy at E.W. Scripps with over 9 years of experience leading revenue growth and customer retention initiatives. They executed a churn and retention plan that saved the local division $15 million and reduced client churn by 38%. Prior to their current role, they served as General Manager at Time Warner Cable, negotiating contracts and restructuring stations, and held key positions at Trader Publishing Company and Liberty Publishing Company. Michael is dedicated to optimizing revenue strategies and customer engagement through innovative use of technology and data. They earned a B.A. in Health and Athletic Training Business from Baldwin Wallace University.