Scruffy Dog Creative, a Journey studio, is a global, story-led design and fabrication studio delivering experiences that place guests at the centre.

We are expert storytellers, blue-sky thinkers, cutting-edge designers, and ingenious makers, supported by experienced project managers. Our multidisciplinary team works across experience design, theming contracting, specialist fabrication, and creative project management for theme parks and resorts, rides and attractions, immersive experiences, and cultural and heritage projects. Our experience spans international entertainment projects, including work with Disney, Universal, Qiddiya, and Merlin Entertainments.

Our global teams support work throughout a project’s lifecycle – from early narrative thinking through to detailed design and on-site installation. Our specialist design capability covers concept, masterplanning, schematic, and detailed design development, with each stage informed by how ideas will be made and delivered. From our ISO-certified fabrication facilities in the UK, in-house teams create scenic elements, show sets, and architectural features that translate creative intent into fully realised environments and experiences.

Scruffy Dog Creative is a founding studio of Journey, the global design and innovation agency shaping the future through multidimensional experiences (MDX) that connect people, brands, and culture.

Scruffy Dog Creative

Sherif Al Saady

Tony Lusk

Reza Sadeghi

Daniel Leroy

Craig Buckley

Diego Cid

This department coordinates and oversees project planning, execution, and delivery to ensure successful outcomes.

Project Management

This department focuses on visual storytelling and the creation of illustrative concepts for various projects.

Creative Design

This department focuses on developing and executing visual and written content to effectively communicate the brand's message.

Creative Services

This department focuses on the creation and implementation of technical designs and architectural solutions.

Design & Architecture

This department focuses on the design, quality assurance, and overall engineering functions to ensure product effectiveness and reliability.

Engineering Services

This department is responsible for coordinating and managing the production process, ensuring that all elements come together smoothly for successful project execution.

Scruffy Dog Creative

Org chart

Teams

Project Management

Creative Design

Creative Services

Design & Architecture

Engineering Services

Production Services

Offices

Scruffy Dog Creative

Org chart

Teams

Project Management

Creative Design

Creative Services

Design & Architecture

Engineering Services

Production Services

Offices

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