ScultureAI is a technology startup, developing innovative solutions for shaping organisational culture. Our unique approach uses state-of-the-art AI to coach everyday interactions (such as writing emails or messaging colleagues) when staff are interacting with each other and when they are communicating with external stakeholders. Shaping culture at this level has been impossible till now. ScultureAI’s proprietary technology and methods change that.

Our story:
Andrew Rashbass, the founder of ScultureAI, brings thirty years of experience in international corporations to address a persistent challenge: shaping the right organisational culture for success. Current tools and methods for cultural change are often ineffective and most culture-change initiatives fail to achieve their goals (Harvard Business School, 2021). Traditional approaches perform well when diagnosing issues with an organisation’s culture and developing the values and culture needed for success. However, they struggle to implement the changes they know they need because the available tools:

• Trickle down the organisation but don’t reach deeply into the organisation

• Fail to influence everyday digital interactions

• Fall short in remote work environments

• Are episodic or one-time efforts

• May have too narrow a focus like inclusivity

• Don’t address conflicting cultural goals within an organisation

• Can be prohibitively expensive

• Are usually led by consultants, not internal staff

Micro-interactions, especially digital ones, are the real fabric of organisational culture. These ubiquitous, yet often overlooked, interactions are the key to culture change. With a longstanding passion for AI and in particular insights from his work in the van der Schaar Lab (a world-leading machine-learning Lab), Rashbass saw the potential for AI to help shape culture at scale. This insight led to the creation of ScultureAI, a company dedicated to transforming organisational culture from the bottom up.

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