Bruce Li

Bruce Li serves as the Head of China Operations and Global Procurement at Seabery since May 2024, overseeing operation management in Guangzhou and global supply chain initiatives. Li's responsibilities include establishing Seabery's legal entity in China, supporting production facilities and launches, and managing procurement processes from sourcing to mass production. Prior to Seabery, Li held key roles at iRobot as a Senior Strategic Sourcing Manager, at Zebra Technologies as a Global Commodity Manager, at Valeo as a Purchasing Department Manager, at Sennheiser as a Project Purchasing Manager, and at Siemens as a Production Engineer and Advanced Purchasing team member. Li holds an MBA from Guangdong University of Technology and a bachelor's degree in Automation from Taiyuan University of Science and Technology.