Inspired by Cape Town, our love for adventure, and our mission to protect the outdoors - Sealand is a lifestyle brand that focuses on responsibly made gear and apparel. Our mission is to ensure that every decision we make keeps the planet and its people front and centre. With this in mind, all of our bags and apparel are made from waste or responsibly and ethically sourced materials.

The structural waste or meticulously sourced material is then combined with high-quality hardware, innovative design, and expert craftsmanship to create gear that will last a lifetime. Our upcycled and responsibly sourced materials are sturdy and weather resistant, making them perfect for any adventure.

Sealand forms part of the vibrant South African community and environment around it, while dedicating itself to profound social and environmental impact. We aspire to always play our part for the planet and its people.

Our team embodies the Sealand brand. This crew combines passions for business, the outdoors, and design. The expert craftspeople that make our gear form the backbone of the brand. Amongst our family there are endurance runners, surfers, avid hikers, and ingenious personalities.

The ultimate aspiration of the Sealand lifestyle is to do one's part by being responsible, while considering the piece of the planet that one has a direct impact on. Sealand strives to be a brand that invests in change and when you support Sealand you are investing in that change too.
Inspired by nature, made from waste.

Sealand Gear

A dynamic creative hub focused on marketing, design, and sustainability initiatives for the apparel industry.

144 Main Road

Nicky Burton

This department is responsible for developing and executing marketing strategies to promote the organization's brand and drive customer engagement.

Marketing Department

This department is responsible for creating and managing the visual identity and marketing materials for the organization.

Design and Branding

This department oversees the management and coordination of retail activities to enhance sales performance and customer experience.

Retail Operations

This department focuses on supporting sales processes and enhancing productivity through various operational strategies.

Sales Operations

This department focuses on overseeing sustainability initiatives and field marketing efforts.

Sustainability Management

This department manages financial planning, analysis, and reporting to ensure the organization's fiscal health.

Sealand Gear

Org chart

Teams

Marketing Department

Design and Branding

Retail Operations

Sales Operations

Sustainability Management

Finance Department

Offices

Sealand Gear

Org chart

Teams

Marketing Department

Design and Branding

Retail Operations

Sales Operations

Sustainability Management

Finance Department

Offices

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