Will Critchlow

Founder and CEO at SearchPilot

Will Critchlow has a diverse work experience spanning different industries. Will is currently the Founder and CEO of SearchPilot, a platform that enables large websites to run SEO A/B tests and implement changes easily. Prior to this, they worked as an SEO Partner at Brainlabs. Will is also an Investor at TeamSportz.Pro and a Founding Member at Hampton.

In terms of previous roles, Will founded Distilled in 2005, where they served as the Founder and CEO until January 2020. During their time at Distilled, they expanded the business to have offices in London, New York, and Seattle, offering internet marketing services to businesses of all sizes. Will also founded SearchPilot as a technology spin-off from Distilled in February 2020. Additionally, they worked as a Global Associate at Moz, an Investor at Server Density, a Partner at A Dram in Time (selling whisky presents and investments), a Director at WandD, and a Consultant at Analysys Consulting.

Will Critchlow attended the University of Cambridge from 1998 to 2001, where they obtained a Bachelor of Arts (MA) degree in Mathematics. Will further pursued their education at the same institution from 2001 to 2002, completing Part III studies in Mathematics.

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Previous companies

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Timeline

  • Founder and CEO

    February, 2020 - present