Sam Button is the Marketplace Director at Seat Unique, where they oversee the marketplace that provides fans with access to premier live sports and music events across Europe. Previously, Sam held the position of Head of Supply at Seat Unique, focusing on strategic partnerships and enhancing fan access to official hospitality packages. Their career includes roles such as Head of Growth at Roar Media, Head of Live Events at Villiers, and Global Events Manager at Innovation Enterprise. Sam's earlier experience features positions with the 2014 FIFA World Cup Organising Committee and workforce operations for London 2012. They earned a BSc in Exercise and Sports Science from the University of Exeter.
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