Alba Losada

Alba Losada is an accomplished Product Lead at SEAT CODE since April 2023, responsible for translating digital platforms vision into strategic direction for global CUPRA and SEAT websites, while leading seven agile cross-functional teams. Prior roles include Group Product Manager, where Alba directed four teams focused on brand awareness and conversion goals, and Senior Product Manager, managing efforts to enhance user engagement with CUPRA and SEAT offerings. Experience also includes a tenure at Glovo as Product Research Manager, where continuous discovery practices were implemented to improve team adaptability, and Adevinta Spain as Lead Research Ops & Product Discovery coach, contributing to enhanced Product Discovery maturity across teams. Earlier in the career, Alba served as Senior UX Consultant at EDAG Group and worked as a freelance UX Consultant. Academic credentials include a degree in Audiovisual Communication and Multimedia from Universidade da Coruña and a focus on Methods and Statistics in Social Sciences from the University of Amsterdam.