Ivan León Coto currently serves as the Global Web Activation Hub director at SEAT CODE, a position held since September 2025. Previously, Ivan held various roles at SEAT S.A. from May 2012 to October 2025, including Digital Product Manager and IT Business Demand Manager, with a focus on IT strategy for digital platforms and eCommerce solutions. Additional accomplishments include leadership roles in international digital marketing projects aligned with Volkswagen Group guidelines. Prior experience includes positions at Mutual Médica as a Senior IT Engineer and Software Developer, as well as a Web Project Manager role at Universitat de Barcelona. Ivan holds a Técnico degree in Informatics from Universitat Pompeu Fabra and a Licenciatura in Market Research and Techniques from Universitat Oberta de Catalunya, along with additional credentials in leadership and IT management.
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