Leyre Gómez Baztán

Leyre Gómez Baztán is an experienced Product Designer currently working at SEAT CODE, focusing on the MyCupra and MySeat Apps since September 2022. Prior to this role, Leyre held positions as a User Experience Designer and Junior Experience Designer at NTT DATA Europe & Latam, collaborating with Caixabank. Leyre’s early career includes a trajectory as a Creative Senior Art Director at Ogilvy, creating advertising campaigns for notable clients such as Seat and Nestlé, along with experience at agencies like TBWA\ Spain and roles in production assistance. Leyre holds multiple relevant certifications and degrees, including a Postgraduate degree in User Experience Design from Elisava and a Master's degree in Art Direction in Advertising from Blanquerna. Educational pursuits continue with recent certifications in Data Driven Design and Behavioral Design.