Chris Fraser is a seasoned professional in digital marketing and e-commerce strategies, currently serving as the eCommerce Activation Manager for Groupe SEB, focusing on brands such as Argos, Currys, and John Lewis. With extensive experience in online activation, search engine optimization, and product content management, Chris has successfully executed strategies aimed at enhancing product visibility and achieving sales KPIs. Previous roles include eCommerce Category & Shopper Manager at JDE Peet's, eCommerce Marketing Manager at Tata Consumer Products, and eCommerce Executive at Pernod Ricard, among others. Chris holds a Bachelor of Arts in International Marketing & Advertising from De Montfort University and A-Levels from Kingham Hill School.
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