Claude Vanlaer serves as the Commercial Director at Groupe SEB since April 2008, overseeing a €70 million turnover in Belgium and Luxembourg within a company specializing in small domestic appliances and cookware. Previously, Claude held the position of Marketing Director, managing the development of six Groupe SEB brands and leading a team of 14. Prior experience includes a tenure at Unilever Belgium from September 1996 to March 2008, where Claude was Business Unit Manager for Savoury, responsible for P&L and cross-functional team management, along with various roles focused on customer marketing for Lipton Ice Tea and Iglo-Ola. Claude holds a degree from Solvay Brussels School of Economics and Management.
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