Max Ivanchenko is an experienced product marketing professional with a robust background in mobile phones and accessories. Currently serving as a Product Marketing Manager at Groupe SEB since September 2020, Max previously held significant roles including Category Manager for mobile phones at Kasta, where a new business direction was established. Prior experience includes managing product lines at ASBIS Ukraine, where strategies for smartphone development were successfully implemented, and serving as Category Manager at MOYO, focusing on profit maximization of mobile products. Earlier roles involve leadership in procurement at Rumbak and product management at Radioline Distribution, where private labels were successfully launched. An academic background includes dual specializations in business economics and computer systems engineering from National Aviation University.
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