Anna Backman is the Head of MarTech at SEB, where they currently drive technology-focused marketing initiatives. Previously, Anna served as an Associate Director and Head of Accenture Song Marketing Sweden, specializing in marketing transformation and automation from 2018 to 2024. With prior roles at SATS ELIXIA and Accenture, Anna developed expertise in CRM strategies and customer engagement across various industries. Anna holds a Master's degree in Industrial Engineering and Management from Tekniska högskolan vid Linköpings universitet.
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