Anna Norén

Anna Norén is the Head of Corporate Digital Channels at SEB, where they drive the strategy and customer experience for logged-in web channels. With a diverse background in customer analytics, product development, and marketing, Anna has held leadership roles in both established companies and startups, including positions as Chief Marketing Officer at Uptrail and Customer Insight Director at Sogeti Sweden. They have a solid educational foundation with degrees in Communication and Digital Analysis from institutions such as Stockholms universitet and Berghs School of Communication. In their personal time, Anna enjoys painting, reading, and skiing with family.