Johan Bäckman is an experienced professional currently serving as the Head of Product Management | Strategy & Offering at SEB since January 2022, having previously worked as a Business Developer within the same organization. Prior experience includes a role as a Management Consultant at HiQ from May 2019 to January 2022, and a Business Developer in the European Graduate Program at Unibail-Rodamco-Westfield for a brief period in early 2019. Johan conducted a master thesis on customer value creation in industrial marketing at Knightec AB in late 2018. Earlier career stages involved serving as a Sales and Marketing Assistant at Shapeline, focusing on international marketing and sales in high-tech measurement technologies, and interning at Single Technologies, where innovative imaging systems were developed. Academically, Johan holds a Master of Science in Industrial Engineering and Management from Linköping University, with a focus on Energy Systems and Industrial Marketing, as well as having studied at the City University of Hong Kong and Tibble Fristående Gymnasium.
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