Kristina Ulander

Kristina Ulander is an experienced digital marketing and web content professional, currently serving as the Web Content Manager and Team Lead for the Web Group at SEB since March 2022, where responsibilities include leading content strategy and operations for sebgroup.com. Prior to this role, Kristina worked as the Digital Communication Lead at Scania Sverige, overseeing strategy and content across external digital channels and leading lead generation projects. Kristina's extensive experience at IBM from 2003 to 2020 included various leadership positions in digital marketing and social media, driving the company's digital presence and strategy in Sweden and the Nordics. Earlier career experience includes graphic design at Ericsson. Kristina's educational background includes multiple qualifications from Berghs School of Communication and Nordic Technical Institute.