Lisa Ulrick

Lisa Ulrick is an accomplished professional in marketing automation and CRM, currently serving as Product Owner Marketing Automation at SEB since September 2025. Prior to this role, Lisa worked at Swedbank from February 2019 to September 2025 as CRM Marketing Automation Logic Manager, where responsibilities included executing customer journeys and ensuring alignment between business objectives and technical execution. Lisa's career began at Telia as a CRM Marketing Automation Specialist and extended back to Microsoft, where roles included Engagement Manager and Business Administrator/Coordinator. Lisa holds a Master of Science in Business and Economics with a focus on Marketing and Management from Stockholm University, along with additional qualifications in marketing and web analytics.