Mathias Appelblad

Mathias Appelblad is a seasoned Global Creative Director at SEB, where they focus on articulating positioning and modernizing marketing for the 170-year-old financial institution. Previously, Mathias held key roles such as EVP/Executive Creative Director at BBDO NY and Deutsch, and Group Creative Director at TBWA\Media Arts Lab. Their influential work has garnered numerous accolades, including Clio, D&AD, and Cannes Lions, with campaigns for major brands like Apple and IKEA. Mathias began their creative journey in 1998 as an Art Director at Spline Media and Adera Sweden, contributing to the evolution of the advertising landscape over two decades.