Sara Hedenlöf

Sara Hedenlöf is currently the Head of Digital Sales for Private Customers at SEB, a position held since 2020. With a Master's degree in Commercial and Business Law from Linköping University, Sara has extensive experience in digital marketing, previously managing teams as the Head of Digital at Dentsu Aegis Network and serving as a Performance Marketing Manager at Tink AB. Prior roles include Search Marketing Consultant and Head of SEM, where Sara focused on driving performance in search marketing across various platforms. Early career experiences included a trainee position at the Swedish Embassy in Bucharest and an Account/Creative Specialist role at Yahoo! Search Marketing.