André Saab is a seasoned expert in Pricing and B2B Strategy, currently serving as the Managing Partner at Synapse Business Consulting. With over a decade of experience working with major B2B global organizations across multiple continents, they have contributed significantly to enhancing client profitability through strategic pricing and marketing solutions. André has held professorial roles at renowned Brazilian business schools, teaching B2B pricing and strategy, and their master's dissertation on behavioral science in B2B pricing was published in a leading scientific journal. They hold multiple degrees, including a master's in Marketing from Fundação Getulio Vargas, and a specialist degree in B2B Marketing Strategy from Columbia Business School.
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