Paulo Cereda is the regional manager of SEBRAE in São José dos Campos, drawing on over 30 years of experience as a business consultant and a 30-year tenure with SEBRAE-SP. They have supported local and regional development policies and have worked across more than 60 municipalities in São Paulo. With over 25 years of teaching experience, Paulo has educated students in economics and entrepreneurship at various universities, including the Centro Universitário Central Paulista. They have also contributed to the implementation of entrepreneurship courses at notable institutions and are a sought-after speaker on economic development topics. Currently, Paulo is pursuing a Master of Business Administration in Marketing at the Centro Universitário Central Paulista.
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