The leads other vendors can't produce. Exclusive, FCC-compliant PI leads for personal injury law firms — one firm per market, no shared leads, no shortcuts.

Second Chair is a creative, compliance, and technology firm that generates personal injury leads through advertising built by a team with 40+ years of combined experience across Disney, Google, Samsung, the NFL, NBA, PepsiCo, and Uber.

We run consumer-facing advertising under Fair Case (getafaircase.com) and deliver leads exclusively to one attorney partner per market. Every lead includes one-to-one TCPA consent, TrustedForm certification, and DNC screening — court-admissible documentation from day one.

  What makes us different:
  — One firm per market. Your leads are yours alone.
  — FCC 2025-compliant. Every lead, every time.
  — Real advertising. Strategy, creative, and media — not recycled templates.
  — Cost per signed case tracking. We prove what every dollar returned.

We don't resell leads. We don't work with data brokers. We don't cut corners on compliance.

Second Chair LLC

Davis Ballard

This department focuses on developing innovative concepts and strategic direction for creative projects.

Second Chair LLC

Org chart

Teams

Creative Strategy

Offices

Second Chair LLC

Org chart

Teams

Creative Strategy

Offices

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