Jeff Hall

As founder and president of Second to None, Jeff has helped brands deliver consistent, authentic, and intentional customer experiences for over 30 years. Under his leadership, the company has developed an innovative approach to customer experience, measurement, and analytics across diverse industries.

Jeff heads a seasoned group of customer-experience strategists and analysts working on the design and execution of mystery shopping programs, the voice of customer surveys, and operations/sales compliance solutions for such clients as Patagonia, Krispy Kreme, Starbucks, Bose, UnitedHealth Group, Target, Staples, Harris Teeter, and Citibank.