Dirk Shaw

Dirk Shaw has a diverse work experience spanning over many years. Dirk currently serves as the Chief Marketing Officer at SecondSight, where they lead a groundbreaking platform that revolutionizes cyber underwriting. Dirk is responsible for offering a vertically integrated platform for cyber underwriting, allowing carriers to assess digital risk exposure accurately. Prior to this role, Dirk worked as a Partner at d2.ai, focusing on strategic partnerships.

From 2018 to 2020, Dirk worked as the Chief Digital Officer at AZ CROWN, where they played a crucial role in digital transformation. Dirk spearheaded initiatives to enhance the organization's digital capabilities.

Before that, Dirk served as the SVP, Emerging Content at Olson, where they led a team that used innovative content formats to establish brand differentiation and maximize revenue. This included utilizing data, experience planning, storytelling, and conversational interfaces to solve business problems and adapt to evolving consumer behavior.

Dirk also played a pivotal role at Trade NTE, where they worked as the Principal, Digital Strategy. As part of the founding team, they helped grow the agency's capabilities and assisted GE Capital Bank in reaching customers through a narrative-based content marketing strategy.

During their time at WPP, Dirk served as the SVP/Group Director - Content & Social, leading the transformation of the Ford Content Factory into a global news and content marketing hub. Their team revolutionized Ford's approach to storytelling, aligning it with the brand's business strategy.

Dirk's work experience also includes being the SVP - Social@Ogilvy at Ogilvy & Mather, where they significantly increased revenue and expanded the team's size and client base.

At Vignette, Dirk worked as the Digital Strategy Director, overseeing a shift in the company's brand positioning and marketing efforts.

Furthermore, Dirk served as the Vice President, Digital Strategy at macquarium, where they led the design of user experiences for various industries. Dirk developed segmentation strategies to increase online ad revenue and implemented user-centered design methodologies.

Lastly, Dirk was the Co-Founder and User Experience Designer at Aperio Solutions before its acquisition by Macquarium, where they played a key role in scaling the agency's growth and introducing a Customer Experience Management model.

Dirk Shaw's extensive work experience reflects their expertise in digital strategy, marketing, content creation, and brand differentiation across multiple industries.

Dirk Shaw attended Johnson & Wales University from 1993 to 1997, where they obtained a Bachelor of Science degree in Marketing. In 2005, they attended the Georgia Institute of Technology for Executive Education, specializing in Advanced Innovation Management.