Darius Lee

Darius Lee is a skilled marketing professional with extensive experience in performance marketing across various industries. Currently serving as a Senior Associate in Global Performance Marketing at Secretlab since April 2023, Darius leads performance marketing initiatives across multiple channels in the EU, UK, AU, and NZ markets, delivering substantial sales growth and exceeding return on ad spend (ROAS) targets. Prior to this role, Darius significantly scaled B2C revenue at Homage, achieving a 4x increase in revenue while reducing customer acquisition costs by 60% during tenure from August 2021 to March 2023. Darius also held the position of Business Analyst at GREAT EASTERN, where strategic business analytics were conducted in an Agile environment. Early experience includes a marketing internship at Playeum Ltd, where Darius managed social media accounts and executed successful digital marketing campaigns, as well as serving in the Singapore Armed Forces. Darius holds a Bachelor of Science in Business Management with Marketing from the University of Exeter and a Diploma in Business Studies from Ngee Ann Polytechnic.