Secrets by Amaar marks a new chapter for a well established Australian jewellery brand, now backed by UAE based jewellery group Amaar Jewels.
With over 25 years of heritage in Australia, the brand has built a strong reputation for making luxury feel attainable, offering customers thoughtfully designed jewellery through sustainably sourced, laboratory grown and simulated diamond alternatives. This foundation of responsible sourcing and considered design continues to shape how the brand shows up today.
Under new ownership, Secrets by Amaar is evolving with fresh energy and international perspective, while staying true to the values that earned customer trust in the first place. Our collections are created for people who value beauty, intention and longevity, with sustainability embedded into every decision, from materials to design, to how each piece is experienced.
With a national retail footprint, a growing ecommerce business and the support of a global jewellery group, Secrets by Amaar is at an exciting point of transformation. We are investing in people, systems and customer experience, creating opportunities for meaningful contribution and long term growth.

Secrets by Amaar

Elisa Karseras

This department focuses on creating visual content and engaging media to support organizational communication and branding.

Creative Media

This department oversees organizational management and regional operations to ensure efficient performance across various functions.

Management Operations

This department oversees the daily functions of retail locations, ensuring effective sales processes and customer service.

Retail Operations

This department is responsible for driving revenue through customer acquisition and relationship management.

Secrets by Amaar

Org chart

Teams

Creative Media

Management Operations

Retail Operations

Sales Department

Offices

Secrets by Amaar

Org chart

Teams

Creative Media

Management Operations

Retail Operations

Sales Department

Offices

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