Lars Söderbaum Elm

Lars Söderbaum Elm is a seasoned business professional currently serving as the Customer Portfolio Director at Sector Alarm Sverige. They have held various significant roles within Telia Company, including Head of Fello and multiple leadership positions in mobile portfolio management and business development since joining in 2008. Prior to their extensive career at Telia, Lars co-founded Vembi Ägarinformation AB, a company specializing in financial information. With a Master's degree in International Business from Linköping University, Lars has a robust background in strategic planning, product management, and customer-centric service development. They are also a proud parent and enjoy engaging in outdoor activities and travel.