SecureCHEK® AI
Gil Henzel has a diverse work experience spanning over several years. Gil is currently the Co-Founder and CTO of SecureCHEK® AI, where they have developed AI-powered software to detect errors in advertising content. Prior to this, Gil served as the Owner & CEO of Tangent Logic and managed the company's growth strategy. Gil also held the position of VP Products and Services at Tangent Logic, where they oversaw customer accounts and managed pre-sale activities. Gil has also worked as a Senior Advisor (CTO) at OUTERNETS and a Strategic Advisor at EASY2HIKE. Furthermore, they have held various roles in well-known companies such as Sony Computer Entertainment America LLC, Actimize, and Retalix. Gil started their career in the Israel Defense Forces, where they managed teams and oversaw development and QA activities for multiple projects. Gil has also implemented software systems and implemented quality control standards. Gil's work experience showcases their expertise in technology, leadership, and strategic planning.
Gil Henzel earned a Bachelor of Science (BS) degree in Industrial Engineering and Management from Ben-Gurion University of the Negev, where they studied from 1991 to 1995. Gil then pursued a Master of Business Administration (MBA) degree with a focus on Information Technology at the same university, completing their studies from 1998 to 2000.
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SecureCHEK® AI
SecureCHEK® AI is an AI-powered software that automates the preparation of collateral marketing materials, producing them faster, cheaper, and compliantly by shifting tedious, repetitive tasks from humans to technology where they belong. The software enables personalization at scale for collateral, derivative promotional tactics such as brochures, websites, banner ads, detailing materials, and social media posts. Cost-saving, speed, and accuracy advantages are realized within one week. The software is intuitive and does not disrupt the workflow. Physicians and patients need access to timely information about healthcare products to make informed decisions on prescribing, trial, and ongoing use. Current manual processes used to prepare promotional materials that deliver this education take too long—months versus weeks—and cost twice as much as it should. These issues combine to reduce the brand’s top and bottom line, shorten product lifecycles by eating into patent expirations, and can even negatively affect patient outcomes. SecureCHEK® AI changes the way marketing is done--through automation. The first step in its process is creating a brand library of approved product claims. Then marketing materials are developed by importing the compliant claims into tactical templates through an InDesign integration. The last step: checking materials against the library to streamline the medical/legal/regulatory review process. A case study presented at the leading advertising and promotional conference, DIA, shows that SecureCHEK AI can increase speed, save money, and reduce the number of reviews by MLR. With the explosion of content cycling through the promotional review process, a new level of efficiency is required to enable commercial agility for a positive Customer Experience (CX). The surge in content creation has strained resources, impacted risk management, and is demanding the industry to act rapidly to meet customer needs for relevant product information.